Hiring an SEO agency is a significant investment that can impact your business’s online presence and long-term success. The right agency can drive traffic, improve search rankings, and increase revenue. However, with so many agencies offering SEO services in Calgary or Edmonton, it’s important to ask the right questions to ensure you’re choosing a trustworthy and experienced partner.
#1: Can You Provide Examples of Successful SEO Campaigns You’ve Worked on in the Past?
Past performance is one of the strongest indicators of an SEO agency’s capabilities. Asking for case studies, testimonials, or portfolio examples will help you gauge their experience and effectiveness. Look for specific metrics such as increases in organic traffic, improvements in search rankings, and growth in conversions. A reputable agency should be transparent about their past work and able to provide concrete results that demonstrate their expertise.
#2: How Long Have You Been in the SEO Industry? And How Much SEO Experience Do Your Team Members Have?
SEO is an ever-evolving field, with search engine algorithms constantly changing. Experience matters because it reflects an agency’s ability to adapt to these changes over time. Asking about the agency’s years in business and the experience level of their team members can help you understand their depth of knowledge. Ideally, you want to work with an agency that has a solid track record and a team with diverse expertise in different aspects of SEO, including technical optimization, content strategy, and link building.
#3: What Strategies Do You Use to Improve Organic Search Rankings and Website Traffic?
Understanding an agency’s SEO approach is critical to ensuring they use ethical, effective, and up-to-date strategies. They should be able to explain their approach to on-page optimization, technical SEO, content marketing, and user experience improvements. Be cautious of agencies that promise overnight results or use black-hat tactics like keyword stuffing and link farming, which can lead to penalties from search engines. Instead, look for a long-term, data-driven strategy that aligns with search engine guidelines.
#4: How Will You Approach Keyword Research and Selection for Our Business?
Keyword research is a fundamental aspect of SEO that directly impacts your website’s visibility in search engines. A good SEO agency should conduct in-depth research to identify high-intent keywords that align with your business goals and audience. They should consider factors such as search volume, competition, and relevance to your industry. Ask about the tools they use, whether they analyze competitors, and how they plan to incorporate keyword strategy into your overall SEO plan.
#5: Can You Explain Your Link-Building Practices and How You Ensure High-Quality Backlinks?
Backlinks remain one of the strongest ranking factors in SEO, but not all backlinks are created equal. Poor-quality or spammy links can harm your site’s reputation, while high-quality backlinks from authoritative sources can boost rankings and credibility. A reputable SEO agency should have a clear, ethical link-building strategy that focuses on earning backlinks through high-quality content, outreach, and partnerships with reputable websites. Ask how they identify link opportunities, what types of links they pursue, and how they ensure compliance with search engine guidelines.
Contact Juliana LaFace Design for SEO Services in Calgary
If you're looking for results-driven SEO services in Calgary and Edmonton, Juliana LaFace Design is here to help. Our team specializes in strategic SEO tailored to improve your search visibility, increase organic traffic, and drive meaningful business growth. Whether you need expert keyword research, high-quality link-building, or a comprehensive SEO strategy, we have the expertise to deliver measurable results.
Contact Juliana LaFace Design and discover how we can elevate your website’s rankings and performance.
Comments