BRAND & WEB DESIGN FOR BUSINESSES THAT HAVE OUTGROWN THEIR CURRENT IDENTITY. SERVING EDMONTON, CALGARY, AND BEYOND.
WHEN THE BUSINESS IS bigger THAN THE BRAND.
A business like yours isn’t guessing anymore. It’s proven, in demand, and carrying a level of responsibility your current brand and website weren’t built for.
You may notice:
The clients you’re signing now look nothing like the ones your messaging still speaks to.
The standard of your work is high, but your brand and site feel a step behind.
You’re attracting inquiries from people who don’t quite match the level of investment or rigor you expect.
Trying to “fix” things with small updates has left your online presence feeling pieced together instead of deliberate.
This isn’t about a dramatic reinvention. It’s about having someone read the whole ecosystem of your business, then rebuild the brand and website so they operate like part of your internal structure, not just the packaging on the outside.
A reputation like yours is built with intention, your brand should reflect it with equal clarity and confidence.
BRANDING
WEB DESIGN
DIGITAL MARKETING
A reputation like yours is built with intention, your brand should reflect it with equal clarity and confidence.
BRANDING
WEB DESIGN
DIGITAL MARKETING
Our Core Services
Brand strategy and identity that clarify how your business should be seen.
Distill your offers, market, and standards into a clear position and visual identity your team can actually use. Branding work here is part diagnosis, part design, so what you show the world finally matches the level you operate at in Edmonton, Calgary, and beyond.
Data‑led campaigns that protect your positioning.
Rather than chasing trends, digital marketing support focuses on the channels, messaging, and data signals that make sense for your model. The goal: consistent, on-brand visibility that drives qualified leads and reinforces your reputation, instead of adding noise.
Strategy . Logo Design . Branding . Website Design . Marketing . Photography . Art Direction .
RECENT WORK
DESIGN THAT carries YOUR REPUTATION
Each project is built to do more than look polished in a screenshot; it is a clear expression of how the business operates, the standard it holds, and the level of client it is speaking to.
Good design looks beautiful. Great design makes you unforgettable.
"She has wonderful gifts of intuition and design when it comes to what her clients need. We had a great connection as designer and client and I truly can’t say enough good things about her. I recommend her to everyone who desires high quality design work!!"
SHANNON LOMBARD, WELLNESS COACH
"The creativity, experience in the field and the professionalism Juliana has provided on our project was truly exemplary. Overall, Juliana has exceeded our expectations and we can highly recommend her."
MARKUS HAUG, SPENCER GROUP
"Juliana is an absolute expert! She has this rare talent of putting your vision into a design that reflects your personality and your business. I am grateful for her help and I highly recommend her!"
CECILIA BOYCE, MAKEUP ARTIST
"I approached Juliana looking to rebrand, and DID SHE EVER DELIVER! The process was easy, informative and worth every penny! I love my new brand and looking forward to what the future holds for my business."
ASHLEY BRUINSMA, ONXY VACATIONS
"I can’t say enough good things about Juliana! She is kind, thoughtful, creative, and her attention to detail is simply unmatched. The website and branding that she created exceeded all my expectations!"
KATE THIESSEN, WITH THE SEASONS
Juliana Laface
OWNER & CREATIVE DIRECTOR
Meet Juliana
THE EYE BEHIND unforgettable BRANDS
I’m Juliana, a graphic designer, brand strategist, and creative director based in Edmonton, serving Calgary and beyond. For over a decade, I’ve partnered with business owners to align how they’re seen with the level they’re actually operating at, through disciplined, confident, high‑caliber brand and web design.
My work blends intuition with precision, a balance of art and strategy that turns “nice to have” visuals into revenue-driving brand assets. Clients come here when they want a partner who can hold the big picture and make considered decisions on their behalf.
Great design isn’t a happy accident. It’s the outcome of listening closely, understanding how your business really works, and designing only what’s essential to support it.
Meet Juliana
When your presence feels this intentional, clients don’t question your worth, they recognize it.
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"Everything is designed.
Few things are designed well."
– BRIAN REED
Intentional Graphic & Web Design Rooted in Strategy. Serving Edmonton & Calgary.
OUR DESIGN philosophy
Design is an experience, one that begins long before the first color or font is chosen. It begins with understanding how your business works, what it’s responsible for, and how it needs to be read by the people you serve. Every element has a job: clarify, guide, or reinforce. Nothing is there “just because.”
We don’t design for trends. We design for timeless impact, long-term recognition and trust, the kind that feels effortless, yet impossible to ignore. Every project begins with intention and ends with clarity, blending strategic thinking with an artist’s intuition.
Our process is equal parts instinct and precision: listening, mapping the ecosystem of your brand, then building a visual and digital system that your team can use with confidence. From Edmonton to Calgary and beyond, the goal is simple: to create work that doesn’t just look beautiful, it earns its place in the minds of those who see it.
When your brand presents with this level of intent, people don’t just notice it, they understand where you sit, and trust you to lead.
OUR DESIGN PHILOSOPHY
STYLE
Design that looks composed because it is built with purpose, refined, grounded, and structured to match the way your business actually operates. Your brand should feel like a five‑star experience because every detail has been intentionally decided on.
Every line, space, and texture has a job: to clarify, to guide, or to reinforce how you want to be read by the people you serve. This is design that earns attention through expertise, precision, and a clear standard, not trends or tricks.
Your brand should feel remarkably yours, confident, intelligent, and composed, the way a strong leader walks into a room without needing to prove anything. That presence is what makes it magnetic to serious clients who value quality, reputation, and longevity.
OUR DESIGN PHILOSOPHY
STYLE
Design that looks composed because it is built with purpose, refined, grounded, and structured to match the way your business actually operates. Your brand should feel like a five‑star experience because every detail has been intentionally decided on.
Every line, space, and texture has a job: to clarify, to guide, or to reinforce how you want to be read by the people you serve. This is design that earns attention through expertise, precision, and a clear standard, not trends or tricks.
Your brand should feel remarkably yours, confident, intelligent, and composed, the way a strong leader walks into a room without needing to prove anything. That presence is what makes it magnetic to serious clients who value quality, reputation, and longevity.
OUR DESIGN PHILOSOPHY
STYLE
Design that looks composed because it is built with purpose, refined, grounded, and structured to match the way your business actually operates. Your brand should feel like a five‑star experience because every detail has been intentionally decided on.
Every line, space, and texture has a job: to clarify, to guide, or to reinforce how you want to be read by the people you serve. This is design that earns attention through expertise, precision, and a clear standard, not trends or tricks.
Your brand should feel remarkably yours, confident, intelligent, and composed, the way a strong leader walks into a room without needing to prove anything. That presence is what makes it magnetic to serious clients who value quality, reputation, and longevity.
OUR DESIGN PHILOSOPHY
STYLE
Design that looks composed because it is built with purpose, refined, grounded, and structured to match the way your business actually operates. Your brand should feel like a five‑star experience because every detail has been intentionally decided on.
Every line, space, and texture has a job: to clarify, to guide, or to reinforce how you want to be read by the people you serve. This is design that earns attention through expertise, precision, and a clear standard, not trends or tricks.
Your brand should feel remarkably yours, confident, intelligent, and composed, the way a strong leader walks into a room without needing to prove anything. That presence is what makes it magnetic to serious clients who value quality, reputation, and longevity.
OUR DESIGN PHILOSOPHY
STYLE
Design that looks composed because it is built with purpose, refined, grounded, and structured to match the way your business actually operates. Your brand should feel like a five‑star experience because every detail has been intentionally decided on.
Every line, space, and texture has a job: to clarify, to guide, or to reinforce how you want to be read by the people you serve. This is design that earns attention through expertise, precision, and a clear standard, not trends or tricks.
Your brand should feel remarkably yours, confident, intelligent, and composed, the way a strong leader walks into a room without needing to prove anything. That presence is what makes it magnetic to serious clients who value quality, reputation, and longevity.
OUR DESIGN PHILOSOPHY
SUBSTANCE
Polished visuals alone don’t support a growing company.
The websites built here are designed as part of your business infrastructure, distilling your offers, simplifying decisions, and giving your team a tool they can rely on.
Behind every elegant brand lies architecture: systems, pathways, and priorities that make confidence look measured, not manic. The sites we design don’t just function; they move people from interest to informed next steps, so curiosity becomes qualified demand.
Every click should feel inevitable. Every scroll should feel intentional. When form and function align, your online presence doesn’t just look credible, it performs like a leader inside your business.
FOR THE BRAND THAT'S ready TO BE SEEN DIFFERENTLY.
You know your work reshapes how people think, feel, or live; it deserves a visual identity that reflects the standard you already operate at. Clients come here when they’re ready for brand decisions that hold up under scrutiny, not just look good on launch day.
01.
Redefine WHAT THIER BRAND SAYS
Whether the brand is emerging or established, the objective is the same: to look, sound, and perform like a business that knows its position in the market and leads from it.
02.
ALIGN AESTHETICS WITH intention
They see design as business infrastructure, distilling offers, directing attention, and supporting the way their company is designed to operate. Meaning and beauty carry equal weight.
03.
BE known FOR THE RIGHT REASONS
They want a brand that feels inimitably theirs, coherent, elevated, and consistent in every detail, so the right clients recognize their standards immediately and trust what they stand for.
RECOGNITION earned THROUGH DESIGN
From Times Square billboards to industry awards, this work is recognized for more than aesthetics, it is the kind of design that stands up to experts, not just audiences.
Each feature represents more than a milestone; it’s evidence of what happens when rigorous thinking, clear systems, and disciplined creativity translate complex businesses into brands that are impossible to misread.
FREQUENTLY ASKED QUESTIONS
About OUR LOGO DESIGN & BRANDING SERVICES
REMARKABLE
BY DESIGN
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